A new look for Akvamariini Porter Novelli

- Communications research by Interbrand 

Communications needs and methods change with the times - a fact that is particularly true in the communications consultancy business. Interbrand has researched the brand images of international communications consultancy networks for the purpose of rebranding Porter Novelli. At the same time, Finnish communications consultancy Akvamariini Porter Novelli  will also receive a new look.

 "The brand images of communication consultancy chains don't really differ; they communicate heavy content and a focus on corporate communications. In our opinion this is quite inappropriate for the Porter Novelli of today because its expertise lies in being a dynamic force for change. In addition, social media is an extremely significant communications arena for Porter Novelli," said Interbrand's creative director Chris Campbell when describing the justification for the new look.  

Interbrand, which is part of the Omnicom group, is the most highly regarded company in its field, with references like Coca-Cola and Nokia.

Image reflects content

"The new look perfectly reflects Akvamariini Porter Novelli's current working methods and role in a changing environment. The Transformer - the orange arrowhead - is a clear message that we can forge change in areas like consumer behaviour, for instance through the use of social media," said Pia Jännes, CEO of  Akvamariini Porter Novelli.  

"The new look's fresh simplicity and colour scheme - black and white combined with Optimistic Orange - also contains a strong reference to changes in our digital environment," she continued.

Akvamariini brings international expertise to Finland

Porter Novelli has further intensified cooperation within its international network. The staff of Akvamariini Porter Novelli participates in training programmes where customer processes are fine-tuned:  Porter Novelli Compass™  will create the basis for strategy work and Porter Novelli Insights™ will focus on creative planning.  

Yet another international digital communications programme has also begun: Akvamariini's own Digital Ambassador communicates the group's results and research data to all the office personnel.  

The Porter Novelli Nordic network is an integral part of Akvamariini Porter Novelli's activity, covering everything from the practical sharing of client portfolios to strategy work. The Nordic network's history of cooperation stretches back ten years; its excellent team spirit ensures productivity and effectiveness. All the Nordic consultancies will renew their brand image by February 2011.  

"Akvamariini's new look is a great success in the opinion of our staff. It encapsulates our current working methods, in which specialist activity is often combined with expertise in communications forums and target groups," concluded Pia Jännes.

Additional information

Pia Jännes, CEO, tel. 040 5038 571, pia.jannes@akvamariini.fi,
www.akvamariini.fi
www.facebook.com/AkvamariiniPorterNovelli

Pictures

www.akvamariini.fi/akvamariinimedia   

Porter Novelli is one of the world's largest chains of communications consultancies and is part of Omnicom, which is listed on NASDAQ. Clients of Porter Novelli include Hewlett-Packard, Mc Donald's, Merck, Procter & Gamble and Reckitt Benckiser. Akvamariini Porter Novelli is an independent Finnish consultancy specialised in product and company launches that works in close cooperation with the international network. One focus of the company's operations is an active, ten-year-long cooperation with the Porter Novelli Nordic network. The staff of Akvamariini Porter Novelli receives ongoing training in Porter Novelli's international customer processes, for example Porter Novelli Insights and Porter Novelli BigitUp, about which more information is available on our Facebook pages, YouTube and elsewhere on the Internet.